America First Coast Travel

Let our experts help to create your perfect holiday

Let our experts help to create your perfect holiday, call

America First Coast Travel

About Us

Our holidays are tailor made for you and your family

ABTA and ATOL bonded

We are ATOL and ABTA bonded so your booking is 100 per cent safe.


Price guarantee

We endeavour to match or beat any price you see elsewhere.

Holidays you'll love

We know the best of Florida to create a fantastic trip for you.

Award winning

Our team have won customer service & satisfaction awards.

Why Choose us?

Florida First is uniquely positioned as the only specialist UK holiday company to focus entirely on Florida and the surrounding coastline. We passionately believe that Florida offers some of the best and most unique experiences and have made it our business to share this with travellers looking to experience Florida with a difference.

We do not believe in a one-size-fits-all approach to our holidays. We are here to listen to you, understand your aspirations and design a tailor-made experience that fits your brief perfectly.Small enough to care. Big enough to matter.

Florida First and the First Travel Group are part of America First Coast Travel, who have offices in both the UK and in Florida.


Travel Organisers Logo NS RGB about us

Travel Organisers partnership

We are delighted to be working in partnership with Travel Organisers, part of the JTA Travel Group. Their team of friendly holiday experts will plan your holiday alongside you, meaning all you need to do is pack!

Holidays Designed for You

Through Travel Organisers we can offer you a huge range of holiday options, which means you don’t need to look anywhere else for your USA holiday. Using a Travel Organiser will save you precious time searching the internet or queuing in shops trying to find your next holiday. Offering impartial advice, they will work with you to develop your initial ideas and preferences into a detailed itinerary, provided without obligation. Let us help design the perfect holiday for you.

Book with Confidence

We understand, now more than ever, that you want to be sure that your holiday plans can be made as secure as possible, financially protected and offer you flexible options tailored around your trip.

Every holiday sold through Travel Organisers is ABTA protected and every holiday sold that includes air travel will be ATOL bonded. They abide by the ABTA Code of Conduct and will provide you with the highest standard of service throughout the booking process and during your holiday, from start to finish. Every flight or flight-inclusive holiday we sell is financially protected by the ATOL scheme, and we will always provide you with an ATOL certificate when you pay for your holiday. So, you can sit back and relax in the knowledge that your holiday and money are safe in our hands.

We also have a range of flexible options

How we build your perfect holiday will depend on your requirements. When booking any advance travel plans, often the best prices can be obtained if you book early and are happy to have set travel plans with fewer options to change them once booked.  More flexibility and options around changing your holiday plans can be found by booking some of the more flexible fares and rates from our airline, hotel, and travel suppliers. No one approach will suit all so we are happy to discuss these options with you if you feel flexibility over the price is more important to you. 

When confirming your holiday, a deposit for as little as £25 per person is required (for accommodation or car-hire) and from £75 per person (for flights). We will let you know what this is when we provide your holiday quote.

Our commitment to you is that we will be open and honest in explaining your options and will help you choose what is best for you.  There are no hidden booking fees and we will always seek to find you a great value holiday experience.


  • Discover the real Florida with Florida First – we are the Sunshine State experts.
  • Aimed at the discerning UK traveller – with something on offer for everyone.
  • Florida First is the only UK tour operator focused 100 per cent on Florida and nowhere else!
  • We offer 48 Florida destinations and more than 120 hand-picked hotels – the greatest choice in the UK.
  • Enjoy – eco tourism, history, fun for foodies, shopping, golf, scuba diving, arts & culture, golf, spa & wellness.
  • We can take care of all the little extras such as pre-booked seats, airport parking, and airport lounges.
  • Florida First endeavours to match or beat any price offered elsewhere.
  • Flexible booking terms will be confirmed by our expert travel team at time of booking enquiry.
  • Book with confidence – our fulfilment partners are Travel Organisers, part of the JTA Travel Group, who offer ATOL (4110) bonded holiday sales and are members of ABTA (98615).
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